Please read all the sections in this Policy.


This Privacy Policy explains how user personal data is handled by the people responsible for this website. The privacy of all visitors to this website is important to us.

This website is owned by:

Personal Data We Process

We are processing (or may process) various categories of your data, which are grouped into two main types:and your electronic identification data .


Your interaction with our partnered websites includes information such as whether you visited and/or registered on any of the websites of our partners. We may also process information related to gambling activities that you took on pages controlled by online gambling service providers that we cooperate with. This type information we process only on aggregated level. In other words, this type of your information is grouped with the same type of data generated by other users. Thus, we cannot find out details exactly about your activities on other websites managed by our partners, but we can find out general statistics about the activities of our users.

Electronic identification data contains, but is not limited to, the processing of your IP address, browser type, the date and time you access the website,unique device identifiers,device location and information about your network provider.

Reasons for Data Processing

When you visit our website, we are processing (or may process) some of your personal data that we gather through cookies or similar technologies. The following section will explain the reasons for processing your data, as well as the extent in which we need to process it.

We process the IP address of the device you use in order to enable communication between your device and our server, as well as to determine your approximate geolocation which may be further used for service customisation (for instance to provide appropriate content for your language of choice and gambling-related content that is legal in your country). We also use this information for analytical purposes (for example to calculate how many visitors from specific countries/regions come to our website).

The processing of information about the browser and operating system you use is necessary to ensure the regular provision of our services to you. Also, we may need this type of data to solve technical problems if they emerge.

For statistical purposes, we may process data about your activities taken on our partnered websites, which is important for the legitimate purpose of calculating our revenue. This sort of information about you is grouped with other similar data to helps us create statistics about the use of our service.

Data Subject and Data Controller

Personal data processing that may occur on this website is about your data. Therefore, you are a data subject as defined under the relevant EU data protection laws, particularly the General Data Protection Regulation (‘GDPR’). Thus, you are entitled to exercise rights granted under the GDPR as explained in the section below.

As we determine the purpose and means of processing your personal data on this website we are considered to be a data controller, as defined under the GDPR. By this status of data controller, we are obligated to protect your data with an utmost caution and in line with relevant data protection laws.

Our Cookie Policy

The use of cookies enables us to promote our products, improve site functionalities and provide content from third parties. Any browser visiting our website will receive cookies from us. You can find a detailed version of our Cookie Policy here.

Your Rights Relating to Data Protection

Since we are an EU based company, the processing of your data falls under the scope of the General Data Protection Regulation (GDPR). Below is the list of all the rights assigned to you.

  • Right to object. You have the right to object to our processing of your personal data.


  • Right of access. You have the right to ask us for copies of your personal information that we hold.


  • Right of rectification. You have the right to request correction of your personal data that you find inaccurate.


  • Right of data portability. You have the right to request the transmission of your personal data that we process to another entity, without hindrance from us, if such transmission is technically feasible.


  • Right of restriction. You have the right to request that we restrict or limit the processing of your personal information.


  • Right of withdrawal. You have the right to withdraw your consent at any time where we rely on it to process your personal information, without giving any reason to us.


  • Right to be forgotten. You have the right to request that we erase your personal data that we hold.


  • Right to lodge a complaint. Lodge a complaint with your local or Danish Data Protection Authority if you feel that your above listed rights are being violated.

The relevant data protection authority in EU Member States might be determined either by your place of habitual residence, or the place where the alleged infringement emerged.If you have any questions or doubt about accessing, correcting or deleting your personal data or if you want to send us a request concerning your rights, please do not hesitate to contact us via Taking into account that we are a company based in Denmark, you may contact Danish Data Protection Agency as well: Datatilsynet, Borgergade 28, 5, DK-1300 Copenhagen K.

Lawful Basis

We process your personal data for the purpose of pursuing our legitimate interest since this is necessary for us to be able to update our products and services. Your data helps us to improve our website so that we can secure and maintain website functionality, provide a means of communication , estimate the effectiveness of available advertising , keep potential issues with our services to a minimum and give you an enhanced user experience . We rely on your consent to send you notifications and newsletters.

How Do We Protect Your Data?

We do not engage in data collection that could be interpreted as excessiveWe are making a constant effort to keep your data up to date and it is of great importance to us that we keep your data secure and safely stored. Please note that we will use the information until the purpose of processing is met.


We use technical and organisational measures in accordance with good industry practices to safeguard your information against unlawful access, accidental or unlawful loss, theft and unlawful and/or unauthorised data processing. Security and business requirements serve as a basis for these restrictions. Different levels of access control to your data are being used to secure your privacy. In addition, only appropriately authorised and trained personnel have access to your data when it is required to perform their job functions.

Transferring Your Data Outside of the European Economic Area (EEA)

Your personal data can be transferred outside of the European Economic Area (EEA) in order to provide our services on a regular basis and/or to further develop our services.In this case, we will take all measures to ensure that all appropriate measures are taken to provide protection of your data in compliance with the data protection laws that apply.

Below is an overview of recipients (countries outside of the EEA) that we may transfer your data to:

  • A recipient based in a country that the European Commission has found to have an adequate level of data protection. Countries with adequate data protection levels are listed here.
  • A recipient based in the US, in accordance with the Privacy Shield Framework. The Privacy Shield mechanism is explained here.
  • A recipient in a country that does not provide an adequate level of data protection, according to the European Commission. In this case, we will use Standard Contractual Clauses that require the recipient to protect your personal data to the same standards as it would be within the EEA and implement appropriate safeguards as required by the GDPR, with regard to the processing of your personal data.

Third Party Recipients

We may share your data with entities who help us with our services (‘third parties’). They are allowed to process your information as necessary in order to perform delegated tasks. Please note that the right to establish the means and purpose of data processing, including selection of data is exclusively ours. Third parties are defined as individuals, organisations and/or companies that are working in development, marketing, analytics or other fields who help us to provide and further develop our services.
We can share your data with 
members of the Better Collective Group, which includes Better Collective A/S and its’ subsidiaries, as well as public authorities and law enforcement agencies where we are legally required to do so.

Variation Clause

Modifications of this Privacy Policy may occur when required. Updates may contain essential or minor modifications.

Examples of essential modifications is when we rely on new purposes for data processing, launch new services or develop new technologies that significantly impact the way we process your data. Essential modifications are announced before application so you are aware of the scope of changes beforehand. Contrary to this, minor modifications do not affect your rights and obligations regarding the protection of your personal data. By continuing to use our website after we publish the updated Privacy Policy with only minor modifications, you accept to be bound by the updated rules.

This Privacy Policy is effective from 25th May 2018.